Following extensive research on eyelashes and the factors driving their length, Shiseido has found out the length of eyelashes is dependent on their growth rate, which varies from a person to another. The Japanese cosmetics group thus tested out more than 200 kinds of plant extracts checking their ability to stimulate the proliferation of hair follicle cells. According to Shiseido, it is the extract of Zizyphus jujuba fruit that proved to bring the best results. The effectiveness (...) - Industry buzz